SPECIAL REPORT: Benchmarking Sales Efforts in the Industry
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Versatile, a division of Buhler Industries, Inc. (TSX: BUI), is a full line manufacturer and global distributor of agricultural equipment designed on the cornerstones of reliability, durability, and ease of service and maintenance.
Versatile’s corporate headquarters is Winnipeg, Manitoba where a 700,000 square foot facility is home to the Tractor line and final assembly for the Combine line. Facilities in Vegreville, Alberta (140,000 square feet) and Willmar, Minnesota (135,000 square feet) manufacture the Precision Seeding and Tillage; and Self Propelled Sprayers, respectively. All locations feature product specific manufacturing, assembly, engineering, research/development and test site facilities.
1966 — Versatile founded founded as the first to mass-produce articulated 4WD tractors.
2009 — A full line strategy of Versatile-branded products starts with the acquisition of a Self-Propelled Sprayer line.
2010 — Versatile enters the Precision Seeding & Tillage market by acquiring Ezee-On Manufacturing.
2012 — Versatile enters the Combine market with the introduction of the RT490 to the North American market.
2017 — Versatile returns to the red, yellow, and black color scheme.