Follow the Numbers — Using ROI to Sell More than Iron
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This unprecedented, "Dealership Minds: Profile of a Successful Dealership" video series from Farm Equipment takes you face-to-face with many of the key players inside the Precision Equipment dealerships of Southeastern Iowa. Learn first-hand about their challenges and successes on the road to being an industry leader.
The video series is sponsored by Land Pride, headquartered in Salina, Kansas, which has been a leader in grounds maintenance equipment since their inception in 1986. Today, Land Pride is known not only as a leader in turf equipment, but also in tractor- and skid steer-mounted implements that include Rotary Tillers, Grooming Mowers, Overseeders, Rotary Cutters, Rear Blades, Landscape Rakes, Snow Blowers, etc.
For more information about Land Pride, click the logo to the right.
Founded: Elder Implement in 1949, became a John Deere dealer in 1980; Farmers Implement in 193
Current Partners: Tom Poeltler, Chuck Poeltler, Ron Farrier, Carl Wulf, Chad Reed
Locations: 8 in Iowa, sites include Muscatine, Mediapolis, Durant, Houghton, Winfield, Washington, Fairfield and Ottumwa
Lines Carries: John Deere, Brent, Unverferth, J&M, Westfield, Stihl, Land Pride, Hardi, Frontier, Honda, John Deere Sprayers
2011 Annual Sales: $100 million (estimated)
CEO: Randy Amosson
CFO: Dave Dahms
Chairman of the Board: Ron Farrier
VP Operations: Pat McCrabb
VP Marketing & Advertising: Matt Poeltler
Location Manager (Durant, Iowa): Kevin Bland
Location Manager (Fairfield, Iowa): Chad Reed
Store Service Manager: Alan Byerly
Corporate Parts Analyst: Curt Moeller