Sarah Hey

Sarah Hey

 Contributing Writer

Sara Hey is the vice president of business development and a speaker for Bob Clements Intl. (BCI) She speaks at conferences across the country and the United Kingdom, helping dealers achieve success in their dealership by implementing processes and utilizing their people to their maximum potential. She graduated from North Park University in Chicago, Ill., and has been a contributing writer for BCI for 5 years.



Achieving Peak Performance: What Should I Be Marketing If I Don’t Have Inventory?

Find creative ways to market your other departments when new wholegoods inventory is hard to come by.

You can’t get units to sell, but you have customers calling, emailing and waltzing into your dealership, asking you to take their cash. What’s a dealership owner or manager to do? Should you stop marketing if you can’t get wholegoods inventory to sell?

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