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The Importance of Improving Your Marketing ROI & How to Do It

Making a few small changes to your marketing strategy have big results for your dealership and the ROI of your marketing department.
Proving your marketing ROI, why is it important? For me, I think we’re still fighting for relevance in the industry. Budgets are smaller than we’re used to in other industries. The ability to prove your return on investment on what your ownership is giving you to grow the business is key to growing your marketing department, growing relevance in the industry and growing your budget over time.
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