George Russell

George Russell

George Russell is a founding member of the Machinery Advisors Consortium. The group offers training, consulting and coaching to improve processes and people, resulting in increased customer satisfaction, customer value and business profitability. He can be reached at George.Russell@MachineryAdvisors.org .

ARTICLES

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People & Profits

Perspectives on Training: Make It Work, Make It Pay

I challenged readers of this column to “Make 2018 the Year of Human Capital Investment.” Training is likely a key part of your human capital investment. Below is a professional perspective on how to make training work and how to make it pay from one of my Machinery Advisors Consortium colleagues, Daniel Surprenant. — George
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People & Profits

Formulate a Short & Simple ‘Tailgate Talk’

Great leaders simplify their messages. As a dealership leader, are your messages the most powerful? Think of Ronald Reagan, often called the Great Communicator, and some of his famous messages. “Mr. Gorbachev, tear down this wall” at the Berlin Wall. Or after the Challenger disaster, “They touched the face of God.” The title of his biography by his speech writer Peggy Noonan says it best — Simply Speaking.
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