George Russell

George Russell

George Russell is a founding member of the Machinery Advisors Consortium. The group offers training, consulting and coaching to improve processes and people, resulting in increased customer satisfaction, customer value and business profitability. He can be reached at George.Russell@MachineryAdvisors.org .

ARTICLES

George Russell
Technology for Profit

Using Technology to Connect & Collaborate

My last article was titled “Technology to Exceed Customer Expectations.” In it I cited 5 different real world examples that show how farm equipment dealers use technology to better serve their customers and to improve their dealership’s performance.
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