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Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

Articles

ARTICLES

Dealership of the Year: Stotz Equipment

By Mike Lessiter posted on July 17, 2013 | Posted in Best Practices
The last time Stotz Machinery (known then as Arizona Machinery) graced the cover of Farm Equipment (featuring the Avondale location’s famed saguaro cactus) was in April/May 2005 (“Making Multi-Stores Manageable”). What captured attention at the time was the firm’s ability to manage 13 stores (a large number for those days) in 4 states from a remote location.
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To the Point: Stuck in the Middle...

By Mike Lessiter posted on June 9, 2013 | Posted in Manufacturer News
For our special management report on preparing for ag cycle changes (starting on p. 86), our staff's research took us to dealers, economists and independent consultants. One interview was particularly fascinating as the conversation quickly veered to internal factors. More specifically, it was a declaration that no variable, not the weather, Farm Bill, interest rates, trade policies nor commodity prices, is of greater importance to dealers' future than the things they directly control.
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It's All in the Execution

By Mike Lessiter posted on March 13, 2013 | Posted in Data & Forecasts
While each of the speakers at the Dealership Minds Summit provided food-for-thought, Boyd Hofmann's presentation reinforced that the best ideas in the world won't work without the right processes and systems and follow-up mechanisms. Hofmann is vice president and general sales manager of JayDee Ag Tech, 9-store John Deere dealer group based in Saskatchewan that is focused on the large producer business. Its structure includes 3 regional sales managers and 21 ag territory managers, along with a support staff of 5 that is dedicated to settlements and sales assistance.
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