Articles by Dave Kanicki

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Precision Farming Dealer Summit

Looking for Long-Term Profitability? Do What You Do Best

Dealers must define their role and scope in precision farming to make a difference in their customers’ operations.
Dr. Tom Krill defines precision farming as a management concept that recognizes variability within the soil environment and maximizes economic agricultural production while minimizing environmental impact for a specific location. And to evaluate it’s effectiveness, precision farming must have measurable objectives.
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Forecast & Trends

Deere Expects Farm Crop Prices, Cash Receipts to Slip Further in 2016

When Deere & Co. announced its first-quarter 2016 earnings last Friday (Feb. 19), it reported that its worldwide equipment sales declined 15% compared to the same period of 2015. The company also said that it expects fiscal year 2016 sales to be down 10% year-over-year vs. down 7% in its previous forecast. For the U.S. and Canada, the company says it anticipates retail sales to be down 15-20%, with large ag retail sales down by as much as 25-30%.
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Kanicki
To the Point

Embracing Change to Thrive

What if there came a time when it was no longer economically feasible to grow corn in Iowa? I know this is crazy talk and the possibility of such a scenario is about as far fetched as getting an atheist to join you at an evangelical revival meeting.
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Dealership Minds

Product Development Ties Customers to Kern Machinery

Kern Machinery has not been satisfied to merely distribute farm machinery to its customer base. With the wide diversity of crops — from almonds and pistachios to table grapes and pomegranates — grown at the south end of California’s Central Valley, many of its customers’ challenges are unique to the region and not necessarily economically feasible for its major supplier to address.
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Dealership Minds

A Mix of Narrow Tractors & Quads

The extra large doors in its service department are a good indication that Kern Machinery’s Delano, Calif., location wasn’t necessarily built for the equipment that it specializes in today. “Our shop was actually built solely for cotton pickers. We’ve gotten away from the larger tractors and cotton pickers,” says Matt Godinho, sales manager of the store. As a matter of fact, when I came here 17 years ago we had 4 slightly used cotton pickers for sale. The last one we had was probably 12 years ago. I repossessed that one.”
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Dealership Minds

Cultivating Supplier Relationships to Build Customer Loyalty

“I miss cotton,” says Larry Sitzman. “We really enjoyed serving the cotton industry for a lot of years.” But today, cotton, which was once called “white gold,” has become insignificant in California’s Central Valley, one of the most diverse agricultural regions in the U.S., if not the world. Kern Machinery, where Sitzman is the general sales manager, hasn’t sold a cotton picker in more than 10 years.
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