Data & Forecasts

Icon-art_Brand-Loyalty-Report-Dealers_FE_0620_WEB.jpg
Special Report

Dealers See Mixed Bag of Brand Loyalty & Dealer Loyalty

Though dealers surveyed in 2020 indicated the lowest rate of decrease in brand loyalty yet, many also saw farmers more willing to prioritize quality dealer service over staying loyal to a specific color.
In addition to canvasing growers, Farm Equipment editors reached out to several dealers to ask how they perceived brand loyalty to have changed in recent years.
Read More
Farm Equipment Advisory Board

Dealers Reflect on Lasting Impacts COVID-19 Crisis Will Have on Farm Equipment Industry

Farm Equipment brought members of its dealer advisory board together for a roundtable discussion on how the coronavirus pandemic is impacting the industry and what opportunities, if any, may become common practice for dealers.
Members of Farm Equipment's dealer advisory board got together for a roundtable discussion on how the coronavirus pandemic is impacting the industry and what opportunities, if any, may become common practice for dealers.
Read More

Equipment Manufacturers Say COVID-19 Wiping Out Demand, Disrupting Supply Chains

Executives say Congress should prioritize infrastructure investment to help support the industry
Nine out of 10 U.S. equipment manufacturers say the COVID-19 pandemic has had a very negative impact on the economy while more than half believe it has had a very negative impact on the industry overall, according to results of a survey released today by the Assn. of Equipment Manufacturers (AEM).
Read More

Top Articles

Current Issue

FE_June_2026_BookWithPages_Curl_art.png

Farm Equipment

Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings