Data - Articles

PFD Summit: Developing Privacy Policies to Protect Customer Data

Solid privacy policies can ease tensions between dealers and their customers relating to data management and protect dealers from potential liability cases.

By Jaime Elftman posted on March 12, 2016 | Posted in Best Practices, Precision Ag Sales & Service

Alongside the benefits of evolving technology and increasingly in-depth data collection, come increased risks that can create tension between dealers and their customers. To allay potential customer concerns, dealers and manufacturers must answer these questions: Who owns the data? Who can access it today and in the future?

New Farm Data Coalition Sets Goal of Building Data Repository

March 3, 2016 | Posted in Precision Ag Sales & Service

A new organization, the Agricultural Data Coalition (ADC), has been announced with the goal of building a data repository where farmers can securely store and oversee the information collected by their equipment.

To The Point: Fewer Chances Requires Better Performance

By Mike Lessiter posted on January 1, 2015 | Posted in Operations & Finance

With NCAA basketball now in full swing, you’ve likely heard about the “points per possession” measurement of a team’s offensive performance. It’s used by coaches whose style is to methodically work a game plan for the highest-odds scoring opportunity. Unlike the frenetic pace of a “run and gun” offense, the idea is not to discover “more” chances, but to make those presented to you count.

From the Desk of Mike Lessiter

Competing is a Choice

By Mike Lessiter posted on November 10, 2014 | Posted in Data & Forecasts

Hello from a buried office desk. Haven't been in office much over the last 3 weeks, as I've been on the road in Minnesota and North Dakota and then at the Farm Equipment Manufacturers Assn. Convention last week in Las Vegas, where I participated in a Q&A-type panel with dealers from Iowa and New York.

WinField Solutions Unveils DataSilo and AnswerTech

September 25, 2014 | Posted in Precision Ag Sales & Service, Product Innovations & Introductions

Dave Gebhardt, director of agronomic data and technology with WinField Solutions, discusses the company's new data management offerings for retailers and co-ops, AnswerTech and DataSilo.

On The Record

New Holland Announces Acquisition of Miller-St. Nazianz

By Kim Schmidt posted on September 5, 2014 | Posted in Manufacturer & Dealer Issues

In today's newscast we look at New Holland's acquisition of Miller-St. Nazianz, what analysts had to say about the 2014 Farm Progress Show, the USDA's outlook for beef and pork prices and how big data can be used to benefit dealerships.

New Company Yield360 Launches System To Capture Higher Yields

July 10, 2014 | Posted in Precision Ag Sales & Service

Corn has the potential to yield 500 bushels per acre. But according to the USDA, the average corn yield lands short at 158. With an estimated 27% global population growth by 2050, the increasing demand will not be met.

John Deere Introduces New Wireless Data Transfer Technology

September 4, 2013 | Posted in Precision Ag Sales & Service, Product Innovations & Introductions

As more producers use new technology in precision agriculture, they will be gathering increasing amounts of machine and production data. In the past, they had to download the data on a memory card or a USB flash drive and then transfer the data to a computer in the farm office or at home.