The rollout comes less than 2 years since Monarch unveiled its tractor that combines electrification, automation, and data analysis to help farmers reduce their carbon footprint, improve field safety, streamline farming operations, and increase their bottom lines.

Monarch Tractor, maker of the fully electric, driver-optional smart tractor, introduced Luc de Gaspe Beaubien as the company’s Global Head of Sales. The appointment comes as the company prepares to deliver its award-winning tractors to customers in North America, followed by a global expansion.

Monarch Tractor, Livermore, Calif., demonstrated that electricity at World Ag Expo when it paired up with another startup, OnTarget, Mt. Angel, Ore., which uses electrostatic technology to provide super-precise sprays.

CNH Industrial N.V. has entered into an exclusive, multi-year licensing agreement for electrification technologies with Monarch Tractor, a U.S.-based AgTech company specializing in fully electric autonomous tractors.