CRM (and its use for both marketing and sales) is only as good as how committed the entire sales and marketing teams are at entering notes, activities, conversations, inquiries ... How do you measure and hold accountable throughout the organization? What are consequences of not doing it?
Farm Equipment is pleased to announce a new partnership with Jeff Bowman, the chief experience officer of Titan Machinery, a Case IH dealership with 89 U.S. stores and 20 European locations based in Fargo, N.D., to bring deliver farm equipment dealers regular content related to marketing.
With fall harvest mostly complete and the holiday season in full swing, it's prime time to reflect and appreciate. But amidst the flurry of year-end projects — at work and at home — it’s not always easy to find the time or the spirit.
The most popular response was subscriptions and association memberships, followed by dealer peer groups. The least popular responses were vendor-supplier training and webinars. First of its kind Marketing Expenditures Survey reveals surprises, confirms suspicions for industry practices.
Many ag equipment dealers have seized on digital marketing opportunities and found them to be very effective tools as part of their overall marketing efforts, according to the findings of a first of its kind marketing survey.
Jeff Bowman, Chief Experience Officer of Titan Machinery, to share transformational and progressive marketing strategies at the 2018 Dealership Minds “Intelligence Driven Marketing” Summit.
Jeff Bowman, Chief Experience Officer of Titan Machinery, to share transformational and progressive marketing strategies at the 2018 Dealership Minds “Intelligence Driven Marketing” Summit.
Trio of three dealership marketing expert set to explore how data and analytics drive content creation during panel discussion, “Using Content Marketing to Target Customer Interactions.”
Trio of three dealership marketing expert set to explore how data and analytics drive content creation during panel discussion, “Using Content Marketing to Target Customer Interactions.”
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at CNH Industrial’s goals for growing its precision business by 2030.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
GROW.MORE.PRECISELY. We are dedicated to creating innovative agricultural practices that help growers boost crop production and improve sustainability. With cutting-edge hardware, powerful software and truly unbeatable support, we take pride in creating and delivering solutions that empower farmers around the world.