Articles Tagged with ''Success in Shortline Machinery''

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What Caught Your Attention in 2016?

Read these summaries of the ‘most-viewed’ content via Farm Equipment’s Digital Media offering — over the first 8 months of the year.
As editors, it’s our job to know, and deliver on, the news, topics and ideas that are most relevant to the farm equipment industry. Unlike years past, the prevalence of analytics in today’s world allows us to take a first-hand look at the information-consumption habits of our audience.
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RDO Equipment
Sponsored Content: Success in Shortline Machinery

RDO Equipment's Structure for Shortlines

RDO Equipment Co. recognized greater opportunities in shortlines and put dedicated resources on the job to manage decision-making across this 28-store farm equipment dealer group.
Lee Rogness, the dealer-principal of Interstate Inc. (Fergus Falls, Minn.) before selling to RDO Equipment Co. in 2008, knows the power of shortlines. His business “survived on shortlines” during transitions between majors in the tumultuous 1980s, before Interstate inked a contract with John Deere. “We lived on shortlines,” he recalls. “And then we took on Deere and we made money on both and had good market share.”
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