Articles Tagged with ''Eric Raby''

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On the Record

Which OEM Leads in R&D Spending?

In this episode of On the Record, we take a look at how the publicly traded OEMs stack up when looking at R&D spend as a percentage of ag equipment sales. Noah Newman joins us from the FIRA show in Fresno, Calif., in the Technology Corner to discuss GUSS Automation. Also in this episode: Claas talks about their dealer network and we look at the first 9-months of large ag equipment sales for 2022.
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Conversations in Ag

Dealer Structures: Europe, North America a World Apart

European dealers differ vastly from their counterparts in many ways, particularly in the concentration of dealers and sizes of the farms they serve. This meeting with a European dealer-principal and a manufacturing exec from a large multinational company showed how data challenge debates exist everywhere, and that dealer-manufacturer relations remain critical, and remain more art that science.
On Day 2 of Farm Equipment’s trip to Agritechnica, Erik Hogervorst, owner of Wout Hogervorst V.O.F.. dealership in the Netherlands, and president of CLIMMAR (European dealer association) and Eric Raby, president/GM-Sales of Claas North America gathered in Hall 9.
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