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Benchmark Study

77% of Precision Dealers Forecast Revenue Growth in 2024

11th annual Precision Farming Dealer benchmark study reveals mostly positive outlook for new year after significant revenue increases in 2023
By Noah Newman posted on February 27, 2024 | Posted in Data & Forecasts, Precision Ag Sales & Service
Dealers saw an increase in precision farming sales and service revenue in 2023, and most predict the positive trend will continue in 2024 according to the 11th annual Precision Farming Dealer benchmark study.
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Squaring Up with the Majors

With an editorial-first focus & no expectations to attract major’s advertising support, Farm Equipment boldly went where few mainstream publishers were willing to go
By Mike Lessiter posted on September 27, 2023 | Posted in Best Practices
“When somebody got mad at us, I just viewed it as a part of the job,” says Dave Kanicki. “We had our values and knew how we wanted to operate, and we had to stand behind them.
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Trying to Get ‘Lift Off’

Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fate
By Mike Lessiter posted on September 26, 2023 | Posted in Best Practices
Despite the honeymoon period following our statement-making first issue, the rest of 2004 proved challenging.
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Farm Equipment Magazine’s ‘Origin Story’

A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960s
By Mike Lessiter posted on September 26, 2023 | Posted in Best Practices
A publishing genealogist could argue that the family tree of Farm Equipment dates back to 1957, 47 years before Lessiter Media acquired the publication.
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Farm Equipment Videos

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.

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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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