Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:

Meet 2025 John Deere Technician of the Year Territory Champion: Trenton Adams

Heritage Tractor tech Trenton Adams has been named a Territory Champion for the 2025 John Deere Technician of the Year Award. Has one of your technicians earned similar recognition? Send Executive Editor Kim Schmidt an email at kschmidt@lessitermedia.com to let us know about their success!

Q3 Tractor Sales are Down in All Segments...Is There Hope?

If you’ve been watching the tractor market, you know 2025 has been a tough year, especially on larger equipment used in row crop operations. While the overall numbers still show a decline compared to last year, there was some good news as September sales figures indicate two key segments are fighting back and one is poised for a strong finish to the year.

New Agriterra Equipment Location Coming Soon

Check out this video of the work being down for a new Agriterra Equipment location that will be opening in 2026. If you’ve recently renovated your store or are in the midst of a project, we want to hear from you for our annual Dealer Modernization feature.

Farm to Latte - The Facts About Pumpkins

With pumpkin spice latte season in full swing, we appreciate these pumpkin facts that AGCO shared this week and the reminder that behind every fall flavor is a field and a farmer.

Product Video of the Week: JLG Agriculture Launches the AG619 Telehandler

JLG Agriculture launched its new compact AG619 Telehandler at the 2025 World Dairy Expo in Madison, WI. This versatile machine was designed for everyday farming tasks and is equipped with a 100-hp engine with 22 mph travel speed.

Is there something you want to share in "This Week"? Send us an email.

More from this series