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Articles Tagged with ''Dealership of the Year''

Adapting to Situations & Moving Forward

July 18, 2014 | Posted in Best Practices, Manufacturer & Dealer Issues
Godfrey Bros. owner Kevin Godfrey takes the changes manufacturers throw his way in stride. Market changes can have a big impact on equipment sales, but Godfrey says you have to adapt and find creative ways to keep business moving forward. The dealership adapts to the changes and keeps the focus on customer service and doing its best to keep its market share up.
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2014 Dealership of the Year: Godfrey Bros.

Advantages of Avoiding MUD Deals

July 18, 2014 | Posted in Best Practices
Godfrey Bros. owner Kevin Godfrey says that with large equipment being so large, it's increasingly difficult to find buyers for used class 9 combines, 26-row planters, large sprayers and other large equipment. By dealing with customers who are only buying one or two pieces of equipment a year, Godfrey Bros. avoids MUD deals and has customers who are much more brand loyal and not simply buying on price.
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Developing a Company Culture Based on Sharing & Teamwork

July 18, 2014 | Posted in Best Practices, Department Management
Godfrey Bros. in Jonesville, Mich., looks for people who are willing and able to learn when looking for new employees. Kevin Godfrey, owner, says the dealership builds a culture based on sharing and teamwork by focusing on how to solve problems and ensure they don't happen again. Each department works together to make sure the customer's needs are met to ensure they return to Godfrey Bros.
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Finding & Keeping Good Employees

July 18, 2014 | Posted in Best Practices, Department Management
Godfrey Bros., a John Deere dealership in Jonesville, Mich., strives to make every job in the company a quality position to attract good employees. Owner Kevin Godfrey says the dealership provides healthcare benefits, profit sharing programs, investment programs and top wages on top of a good work environment.
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2014 Dealership of the Year: Godfrey Bros.

How to Survive & Thrive in this Industry

July 18, 2014 | Posted in Best Practices
Godfrey Bros. owner Kevin Godfrey discusses what it takes to not only survive but to thrive in the farm equipment dealership industry. The dealership focuses on the 3 P's - people, product and process - and how they work together along with high-quality customer service to reach its goals and be successful.
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Larger Isn't Always Better

July 18, 2014 | Posted in Best Practices
Godfrey Bros. owner Kevin Godfrey says the dealership's success in terms of sales growth and customer service while being surrounded by other larger John Deere dealers in Michigan proves that larger isn't always better.
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2014 Dealership of the Year: PrairieLand Partners

Encouraging Professional Growth for Young Managers

July 18, 2014 | Posted in Best Practices
Doug Neufeld, CEO of PrairieLand Partners, a 9-store John Deere dealership in Kansas, talks about the importance of including younger people in management positions at the dealership. The younger generation is more likely to be able to adapt to change and that ability can typically make up for their limited amount of experience.
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Big Dealer Consolidation Continues in 2024

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In this episode of On the Record, brought to you by Weasler Engineering, we break down the key takeaways from Ag Equipment Intelligence's newly released 2024 Big Dealer Report. In the Technology Corner, Noah Newman shows us how cover crop planting could be done autonomously. Also in this episode, CNH Industrial reports a drop in ag sales, AGCO combine and application equipment sales are down year-over-year and a UK New Holland factory strike could impact North America.

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