Matt Hayes has been named the southern region sales manager for Leica Geosystems’ agriculture group. Hayes started with Leica Geosystems in July, and is based in Florida.

Originally from Canada, Hayes brings more than 20 years of experience in precision agriculture and ag equipment sales to the position. Hayes honed his sales skills for a number of years in an equipment dealership, then left to start an independent precision agriculture dealership. Most recently, Hayes served in a sales management position with a John Deere dealer in Florida.

“Matt is a great addition to the team and brings with him a wealth of ideas and industry contacts to help grow our business in the southern United States,” said Harlan Little, North American sales and marketing manager. “Leica is ready to take its business to the next level with a suite of new products and new staff members to help grow our distribution channel.”

“I was attracted to Leica because of its deep roots,” Hayes said. “This is a strong company with almost 200 years of history. Leica is not only steering tractors, but they are also building CORS networks and have a large footprint in precision guidance globally. I’m excited to introduce the company and its products to new dealers, and help farmers benefit from the available technology.”

For more information about Leica Geosystems’ agriculture team or the ag guidance products offered, visit