IRON Solutions, Inc. today announced that Jack Locke has been promoted to Vice President, Sales, leading the delivery of IRON’s best-in-class services to agricultural, construction, and outdoor power equipment manufacturers and dealer networks. This promotion recognizes Jack’s ability to identify opportunities and take advantage of emerging industry trends in customer and equipment lifecycle management including digital marketing and lead generation, equipment configuration and quoting, customer relationship management, pricing and price optimization, and remarketing.

"We believe that Jack’s extensive software-as-a-service experience, enterprise expertise and commitment to customer success will continue to accelerate IRON’s strong momentum in the customer and equipment lifecycle management market, taking us to the next level of growth and profitability," said Chief Executive Officer Darwin Melnyk. “Jack’s promotion to Vice President recognizes his rapid achievements in securing opportunities for IRON to deliver our best-in-class services to equipment dealers, including most recently CNH’s New Holland Agriculture’s Digital Dealer Program which combines market intelligence, on-demand software and media to accelerate sales in New Holland farm equipment dealerships across North America.”

"Information has become the crucial element to business success,” Locke says. "I'm proud of IRON Solutions’ track record as a value-added partner to dealers, manufacturers, financial service firms and equipment buyers themselves."

Prior to joining IRON Solutions in 2009, Locke was Director of National Accounts for the publicly traded Evolved Digital Solutions, where he was a top producer for the on-demand software and services provider. Locke’s has a proven track record of successfully building businesses where he has led joint ventures and managed international sales and marketing teams. His clients include Fortune 500 transportation, industrial and government clients. A graduate of the University of Tennessee, Knoxville, Locke holds a degree in Economics. He is a past board member and Membership Committee Chair of the Tennessee Chapter of the Healthcare Information and Management Systems Society.