The North American Equipment Dealers Association (NAEDA) has donated $50,000 CAD to the Canada Equipment Dealers Foundation, the association’s board of directors announced following its August board meeting. The contribution will fund technical school programs, student and technician scholarships, and industry research supporting the equipment dealer workforce across Canada.

“On behalf of NAEDA, I want to express our gratitude for the work the Canada Equipment Dealers Foundation does every day. This donation is our way of saying thank you and making sure that work continues. Every dollar goes toward what our members tell us matters most—training the next generation of technicians and giving young people a clear path into a rewarding career in this industry. We are grateful to be in a position to support it.”

— Brett Davis, CEO of NAEDA

The donated funds will be directed to three priorities:

Technical schools — supporting ag equipment technician programs at Canadian colleges and training institutions, including equipment, curriculum and instructional resources.

Scholarships — awards for students and dealership employees pursuing careers as service technicians, parts technicians and equipment sales professionals.

Research — studies on workforce trends, skills requirements and recruitment and retention practices in the equipment industry.

The donation reflects NAEDA’s continued investment in building the skilled workforce that Canadian equipment dealerships depend on. Demand for qualified technicians continues to outpace supply, and the Foundation’s programs are designed to close that gap by strengthening the pipeline from technical training programs into dealership careers.


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