Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:
- Handshake Seals the Deal for Harry Ferguson & Henry Ford
- Equipment Dealer reacts to Clarkson's Farms Challenges in Season 5
- What Truly Creates a Positive Service Experience in the Ag Industry?
- AI Use in Agriculture Is Broad, But So Is Skepticism
- Kubota Fuels Farmer Veterans' Next Chapter at NASCAR San Diego Weekend Through 'Geared to Give' Program
Handshake Seals the Deal for Harry Ferguson & Henry Ford
In 1938, Henry Ferguson showed Henry Ford a new invention in a field in Dearborn, Mich. — the 3-point hitch. One handshake changed the industry.
Equipment Dealer reacts to Clarkson's Farms Challenges in Season 5
Clarkson's Farm season 5 set out to tell a story about modernizing a thousand-acre English farm with precision agriculture, autonomous equipment, and drone technology — and the early episodes deliver some genuinely fun moments watching a farm catch up to practices that have been commonplace in parts of the U.S. for over a decade. But real-world hardship has a way of rewriting the script, and the back half of the season shifts into heavier territory: health challenges, tuberculosis outbreaks in livestock, and the kind of gut-punch decisions that anyone close to agriculture will recognize immediately. Season 5 is worth watching, but if you're new to the show, starting from the beginning will give you a much richer picture of what makes this one of the most honest portrayals of farming life the general public has seen in years.
What Truly Creates a Positive Service Experience in the Ag Industry?
Check out this clip from the Turnin’ Dirt Podcast in which Mazergroup’s Chris Finley how when every part of the service experience works together, it builds trust that lasts far beyond a single visit.
AI Use in Agriculture Is Broad, But So Is Skepticism
MorganMyers surveyed farmers, ranchers and agricultural retailers about whether and how they are using AI, where they see value, where improvements are needed and whether they trust the results. We compiled the findings into a new report that offers a closer look at how agriculture is approaching AI today and where it may be headed next.
According to MorganMyers’ 2026 survey.
Kubota Fuels Farmer Veterans' Next Chapter at NASCAR San Diego Weekend Through 'Geared to Give' Program
Kubota and Farmer Veteran Coalition honored five farmer veterans with new equipment during NASCAR San Diego Weekend. The "Geared to Give" program supports veterans turning to agriculture, featuring recipients from across the US. Kubota's ongoing commitment boosts veteran farmers' success and strengthens rural communities nationwide.
Kubota photo
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