DULUTH, Ga. — AGCO today announced the addition of Ritchie Implement as a new authorized AGCO dealership serving farmers across southwest Wisconsin, effective April 1, 2026. The dealer will operate a full–service location in Barneveld, Wis., along with a parts and service location in Lancaster, Wis., supporting customers across Dane, Grant, Green, Iowa, Lafayette, and Sauk counties. Ritchie Implement will provide sales, parts and service for AGCO's full-line of production agriculture equipment and technology from its popular Fendt, Massey Ferguson and PTx brands.
Ritchie Implement was the 2015 Farm Equipment Dealership of the Year. The 4-store Wisconsin dealership carries Case IH, Claas, Kubota, Meyer's, Bobcat, Drago, Ferris, Grasshopper, Great Plains, JCB, J&M, Land Pride, Oxbo, Woods, Stihl, Meyer Farm Equipment, Vermeer, Polaris and Ag-Bag products.
AGCO's addition of Ritchie Implement as a dealer fills a void in southern Wisconsin, with Ziegler exiting the ag market in the area and Scott Implement, a Massey Ferguson and New Holland dealer that closed due to retirement in February, explained Ron and Tony Ritchie.
The dealership will continue on as a Case IH dealership, the Ritchies said.
“We want to serve all farmers in southern Wisconsin to the best of our abilities,” Tony Ritchie said. “With other dealers exiting the market here, there’s a gap and we need to make sure we take care of the customers.”
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He went on to say they are firm believers in CNH and the Case IH line, but this move was something they needed to do both for the customers and to take business to the next level and continue to grow.
"Adding Ritchie Implement strengthens our ability to support farmers in a highly productive region that depends on reliable access to equipment, parts and service," said Nicole D'Amour, AGCO Senior Manager, Distribution Management. "Ritchie Implement has a strong reputation in southwest Wisconsin, and their investment in both full-line capabilities and FarmerCore-aligned service reinforces our commitment to meeting farmers where they are and keeping them productive throughout the season."
The Lancaster location will operate as part of AGCO's FarmerCore strategy, utilizing a hub-and-spoke model that combines streamlined locations with expanded on-farm support. Ritchie Implement also plans to deploy dedicated service trucks to provide on-farm maintenance and repair across its territory, further improving uptime and convenience for local farmers.
The Ritchies said the addition of AGCO should help bolster their business for all the brands carried, including Case IH and Claas. “This is a positive thing for not only AGCO, but for CNH and for us to be able to get on more farms, that should help us sell more of the CNH product, as well,” Tony Ritchie said. That was the case when the dealership took on Claas, he said.
Ron Ritchie added, “When we took on Claas, we grew our Case business and the Claas business to be industry leaders in both in our area.
“This is going to be more opportunity to grow our business. We’re not doing this to slow down.
AGCO continues to expand and optimize its North American dealer network to ensure farmers have consistent access to the company's popular brands and services. The addition of Ritchie Implement reflects AGCO's ongoing focus on strengthening coverage in key agricultural regions and supporting long-term customer success.
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