In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at how dealers sales forecast compares to the major line OEMs.
In the Technology Corner, Noah Newman shares a glimpse of Horsch’s new AgTech building in Cottage Grove, Minn.
Also in this episode, Lindsay reports revenue growth in the third quarter and prices and inventory are trending downward for 100+ horsepower tractors.
On the Record is brought to you by Associated Equipment Distributors — the leading association in North America for the equipment distribution industry. Don’t miss the 2026 AED Summit – January 19–21 in Dallas, TX! This is the premier event built exclusively for the equipment distribution industry. For three action-packed days, thousands of industry leaders come together to connect, collaborate, and unlock new opportunities. Discover hundreds of manufacturers actively seeking distribution and service partners across every area of dealership operations—from financing and software to insurance and beyond. It’s the only event designed by and for equipment dealers that has over 40 education sessions, 4 thought leadership keynote speakers, and over 200 exhibitors to meet with to shape the future of your business — and it’s your chance to be at the center of it all. Learn more and register today at www.aedsummit.com. Interested in discounted registration options? Contact jcruthers@aednet.org to discover how you can get reduced registration rates to attend this event.







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