Let’s face it: the ag market is volatile, and so are the expectations of your customers. You can’t control commodity prices, parts availability, or the weather — but you can control what happens inside your dealership. And right now, the dealerships that win are the ones who stop making excuses and start optimizing their service departments.
In this high-impact, no-fluff webinar, Ryan Young, Director of Sales at Modern, walks ag dealership leaders through how to identify, control, and ultimately transform their biggest service bottlenecks into new revenue streams.
With a bold tone and practical framework, Ryan will challenge attendees to shift their mindset: service shouldn’t be treated as a cost center or a reactive problem solver. It should be seen — and managed — as a profit-driving engine that touches every part of the customer experience.
You will get a behind-the-scenes look at how top-performing dealerships are using tools like Modern, a leading service communication platform, to streamline communication, capture approvals faster, and reduce WIP time — without increasing overhead or headcount.
Here’s what the data tells us:
Over 80% of customers respond to text messages within 2 minutes. That’s the kind of speed your customers are already operating at. The question is: Is your dealership built to keep up?
In this session, you'll get a clear understanding of how to:
- Identify service process breakdowns that are costing you real money
- Eliminate friction in technician-to-customer communication
- Speed up repair approvals with digital tools customers actually prefer
- Track and act on declined ROs to bring customers back
- Integrate with your DMS in real-time to reduce errors and duplication
- Empower your advisors to sell more service without more stress
Ryan will also address the common objection: “But our process is already working.”
To that, his response is simple: Could it be working harder for you?
You’ll leave this webinar with a renewed sense of urgency, a sharper focus on controllable KPIs, and the confidence to start making meaningful changes right away — no major system overhauls required.
This isn’t a software demo. This is a service leadership wake-up call.
If your dealership is serious about increasing absorption, reducing phone traffic, improving customer satisfaction, and turning missed opportunities into future revenue, you can’t afford to miss this.
Who Should Watch
- Fixed Ops Directors
- Service Managers
- General Managers & Dealer Principals
- Ag and construction dealer leadership teams
What You'll Walk Away With
- A clearer understanding of how to reduce phone volume and speed up service
- Real strategies you can implement this quarter
- Talking points to take back to your team (and ownership)
- An inside look at how dealers are modernizing communication without complicating operations
This is your opportunity to stop reacting to the market — and start controlling the parts of your business that actually drive long-term growth.
This webinar is brought to you by Farm Equipment and Modern IS.
For any questions, email Kim Schmidt at Farm Equipment.
About the Speaker
Ryan Young — Director of Sales - Modern
With over 15 years of experience spanning dealership operations, consulting, and technology integration, Ryan Young brings a unique, well-rounded perspective to the table. Having worked in every department of the dealership, Ryan understands the real-world challenges and opportunities that dealers face today. His passion lies in building transparent, process-driven teams that focus on delivering an exceptional customer experience.Ryan believes that leadership means working on the business, not just in it. He empowers his teams with the tools they need to succeed while investing in the store, the customer journey, and employee engagement to drive meaningful, measurable results. Whether you’re looking to elevate KPIs or create a culture of accountability and service, Ryan’s insights will help your dealership focus on what truly matters — controlling the controllables.
About Modern
Modern is a powerful, all-in-one service communication platform built specifically for ag and heavy equipment dealerships. Unlike bolt-on texting tools or DMS add-ons, Modern offers seamless two-way text and email communication, digital approvals with photo and video documentation, and real-time DMS integration, including visibility into declined repair orders. It streamlines service workflows, speeds up approvals, and improves customer satisfaction, all while keeping communication secure and accessible. With no apps to download and everything in one login, Modern delivers unmatched control and clarity across the service process, helping dealerships increase absorption, reduce downtime, and elevate the customer experience.
