The latest market data report from Constellation Data Solutions shows tractor dealers saw revenue down 23% year-over-year in December. This data is based on “same store” results of dealers who have submitted data each month for 3 years in a row. The report is based on 246 dealers, who during the month sold 105,000 new whole goods units and did $2 billion in total sales.

U.S. tractor dealers reported December revenue increased by 11% from November. Canadian dealers, reported a 15% increase in December revenue compared to November.

In the U.S., the South and Midwest experienced moderate growth in the early months but ended the year with double-digit declines in November and December. Conversely, the Northeast showed mixed results, with December revenue down 14% compared to the prior year.

In Canada, revenue declines were steeper, with April and June showing a staggering -36% and -57%, respectively. The West region in the U.S. mirrored some of these trends, with notable dips in spring and summer.


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