In December, CLAAS announced plans to build a company-owned dealership offering the full line of CLAAS equipment, with the first store slated for western Kentucky. Two months later, the company has a lot more to share, starting with a name: CLAAS FARMPOINT.

“CLAAS FARMPOINT represents a dynamic shift in the typical implement dealership organizational structure and facilities. Instead of being a traditional bricks and mortar destination for farmers, it’s a physical and virtual launching point for parts, service, and equipment destined for the farm,” explained Patricio Frangella, Head of Commercial Development – NA, who oversees operations for CLAAS FARMPOINT. “The focus of CLAAS FARMPOINT is to meet you where you do business – on your farm. With that in mind, CLAAS FARMPOINT locations will be highly streamlined and focused on delivering best-in-class parts availability, a select number of service bays but a high degree of focus on remote service. The vast majority of the action will take place with a team of mobile service technicians, active parts dispatch direct to the farm or technician, and account managers right where the equipment lives, for maximum up time and greater support.”

According to Frangella, the first CLAAS FARMPOINT location will be in Madisonville, KY. A temporary location has been secured and will be open for business no later than June 2023, with work beginning on the permanent location shortly. The new location will serve the needs of CLAAS customers in both Kentucky and neighboring parts of southern Indiana in addition to today’s service and parts provided by Ag Revolution.

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