Fuquay-Varina, N.C. — Quality Equipment, a John Deere Ag & Turf dealer group, has purchased the assets of Southeast Farm Equipment Co. based in Laurinburg, N.C. This acquisition was finalized on Dec. 5, 2022, increasing the Quality Equipment organization to 36 retail locations. Southeast Farm Equipment operated 6 total locations with 4 stores located in the southeastern North Carolina communities of Laurinburg, Lumberton, Hope Mills, and Whiteville and 2 stores located in the South Carolina towns of Clio and Loris. 

Quality Equipment will continue to serve the needs of the diverse local customer base with enhanced service capabilities, additional parts inventory, focused precision ag support, and a larger selection of new and pre-owned equipment. With a focus on customer service, Quality Equipment looks forward to meeting the needs of agricultural producers, residential homeowners, contractors, governmental agencies, and commercial businesses in the area previously served by Southeast Farm Equipment. Quality Equipment sells agricultural, residential and compact construction equipment, as well as products from Stihl, Honda Power Equipment, and several other allied brands.

“Quality Equipment is excited to expand our business with the addition of the Southeast Farm Equipment locations” said CEO Bryan Dobson. “The two companies have always shared the desire to build trusted and valued relationships with our customers, employees, and communities. We believe we can build on this fundamental mission by enhancing and supporting customer access to needed machine parts, service support, and new and used equipment. With all of the current Southeast Farm Equipment management team remaining with us in key local decision making roles, we believe we can combine the best of both companies’ values, great people, and resources to benefit the marketplace,” he added.

“We are proud to represent John Deere within our local market” said COO Greg Morgan. “Our dealership is focused on providing our customers with quality equipment, reliable parts and service support, and an excellent customer experience. Our goal is to create value for our customers and local communities by providing solutions using a partnership approach. Quality Equipment has had a longstanding respect for the Southeast Farm Equipment organization. We are honored the ownership group within Southeast Farm Equipment has placed trust in Quality Equipment to serve its customers, employees, and local area in the future. Both organizations have shared similar core values, and we look forward to further developing customer relationships while offering the region’s largest selection of new & used equipment, parts, and service capabilities.”

Quality Equipment is on the Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations, which provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information. 

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