TA Associates, a growth private equity firm, and True Wind Capital, a technology-focused private equity firm, today announced a strategic growth investment in e-Emphasys Technologies, a software and solutions provider to dealers and rental companies in the equipment distribution industry. Financial terms of the transaction were not disclosed.

e-Emphasys provides cloud-based enterprise resource planning (ERP) and dealer management system (DMS) software to equipment dealerships and rental companies in the construction, mining, forestry, material handling, agriculture, heavy truck, aggregate and sanitation industries. The company’s fully-integrated software platform is designed to improve operational efficiency and customer service, and drive revenue growth for dealers. The end-to-end digital business transformation platform includes business intelligence and reporting, CRM, advanced document management, mobile solutions, field service tools, self-service online customer portals, telematics, industry specific applications of artificial intelligence, augmented reality, machine learning and more. e-Emphasys is headquartered in Cary, N.C., with additional locations in India, the Netherlands and Japan.

“It is a pleasure to welcome TA and True Wind as institutional investors in e-Emphasys,” said Milind Bagade, Co-Founder and Chief Executive Officer of e-Emphasys Technologies. “This is an opportune time to partner with such deeply resourced investors as we seek to accelerate growth in existing and new regions, expanding our global footprint. With their experience investing in technology businesses, we believe TA and True Wind will be true partners in building meaningful additional value in e-Emphasys. We look forward to cementing our place as the global leader in this industry and continuing to help our customers gain market share and competitive advantage.”