OREGON, Ill. — Woods Equipment has announced that Darwin “Dag” Parsell has been named to the newly created Director, Dealer Sales Channel. He will manage sales activities within the North American Woods Ag and Turf dealer organization in this position.

Parsell has nearly a half-century of industry experience, beginning his career at his father’s IH dealership while in high school in Ohio. He is in his 20th year with Woods, most recently as Regional Sales Manager.

"Dag's strong work ethic, passion for sales, and vast industry experience will be beneficial in the promotion of retail sales through our Woods dealer organization," the company says. 

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