Change is going to be survival, says Arlin Sorensen, founder of HTS Ag, an independent precision farming dealership in Harlan, Iowa.

But with every challenge comes opportunity. And now as we begin moving toward 2021, dealers must focus on how to take advantage of where they are and chart the plan to get to where they want to be.

Defining your strategy and innovating to achieve it will be essential and your plans must be aligned with the legacy you are trying to create through your organizations and lives.

So what kind of climate can we expect in the next 6, 12 or even 18 months? Chances are, it will be more similar to what you are experiencing today than what you did a year ago. There are plenty of things a leader must do in time of crisis and Sorensen has helped businesses — in ag, the IT industry and others — navigate the chaos to find the opportunity.

There will be challenging days ahead, but success will come to those who are prepared and have a plan. Don’t waste the opportunity in a world of turmoil. There is gold in that chaos.

During the opening general session at the 2021 Precision Farming Dealer Summit, Sorensen will discuss 7 key areas of business development to help you plan and adapt to an ever-changing economic and social environment and set your dealership up for prolonged success.

• The challenge of change and planning for success
• Innovation and how we can throw off ‘status quo’ and find opportunities to disrupt the market
• Overcoming these 7 potentially business ending words - ‘we never did it that way before’
• Leading strong through uncertainty and even crisis
• Leveraging teams to accomplish more
• Maintaining culture under difficult circumstances
• The evolving world of agriculture and what it means to all of us

Co-located with the 29th Annual National No-Tillage Conference, the 2021 Summit will be held Jan. 11-12 and feature a diverse learning program of general sessions, panel presentations and roundtable conversations.

Among the Title Sponsors making the learning and networking opportunities possible for dealers are Ag Express Electronics, DigiFarm VBN, Laforge Systems and Yetter Farm Equipment.

Take advantage of early bird registration of just $499 ($100 off the full rate) until Oct. 14, 2020. For more information and to register for the Summit click here.