Cindy Gough, corporate parts coordinator for H&R Agri-Power, a 17-store Case IH dealer, talks about how she and her Asset Manager, Patrick Baldwin, track the obsolescence and inactivity rates on her parts. The gathered data is reviewed each month in a spreadsheet, which Gough uses to make decisions on how the parts should be handled, including possibly returning them to the OEM or contacting customers they know could use the part.


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This interview is part of the Dealership Minds Video Series brought to you by Laforge.

Cindy Gough

Leading by Example in the Parts Department

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Years with Organization: 13

Role: “My title is corporate parts coordinator, but I also function as the parts manager of the Morganfield, Ky., location. I am a facilitator and a coach. My imperative is two things: go into stores and make sure that each parts department understands the metrics that we measure and work with them to embody the customer service culture that we want.”

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