Nadine Swee

Theories and concepts are of little good without knowing the tools to deploy and put them into action. In a lively discussion about Marketing Automation at the 2018 Dealership Minds Summit, July 25-26 in Iowa City, Iowa, experienced and innovative marketers Nadine Swee, Marketing Automation Specialist for Titan Machinery and Scott McCrea, President of ETech Innovation Group, will discuss four digital tools every dealership needs to have in their marketing arsenal. During their presentation, "Technology Tools that Simplify Marketing Automation," the two marketers will share first hand examples of how dealers are responding to their online leads — the good, the bad and the ugly. The duo will also explore the most common pitfalls costing companies business by teaching structured lessons on lead-management methods and benchmarks from the best-of-the-best farm equipment dealers.

After starting her career as a graphic designer for 15 years, Nadine Swee has spent the last 7 years with Titan Machinery in the digital marketing realm. She focuses on SEO/SEM, Facebook advertising, website development and marketing automation. Swee has been working with Oracle Eloqua marketing automation platform for over a year and has made great improvements to Titan’s marketing by using data and analytics to make smarter decisions with the organization’s marketing budget.

The president of ETech Innovation Group, a company focused on internet lead management, Scott McCrea got started in the ag industry through his father’s shortline ag equipment manufacturing business. With one foot in the ag industry, he continues to pioneer new software systems. He also spent 10 years working with the automotive industry to improve dealers’ lead responses.

Scott McCrea

Over the last several years, McCrea has presented and trained dealers on various aspects of internet lead management, web and digital marketing. He regularly speaks with farm equipment dealers on many emerging technologies and what matters to them. ETech’s tools have been integrated by several tractor manufacturers to assist dealers in handling leads

More information about this session and the full lineup of Summit speakers and sessions is now available at

Limited seats are available and reservations are now being taken. A discounted registration rate of $439 is available through 4-30-18, offering a 19% discount off the full rate of $539. Registration can be made online or by calling (262) 432-0388 between 8:00 a.m. and 4:30 p.m., Monday-Friday.

Sponsors of the 2018 Summit include A&I ProductsAg Direct, BigIron Auctions, CLAASFastline Media Group, HBS Systems, Iron Solutions, Machinery Scope, Montag Manufacturing, Team SIWestern Equipment Dealers Association (WEDA)Yanmar, Topcon Agriculture and Yetter Mfg.