Richardson, Texas — HBS Systems, a provider of turn-key dealer management systems and software, and Pearl Technology Holdings, a leader in automotive technology incubation, today announced a strategic technology partnership. Under terms of the new agreement, HBS Systems will have exclusive rights to immediately offer access to Pearl’s digital marketing platform, Proximity, to Agricultural, Industrial, & Rental Equipment dealerships in the United States and Canada.
Proximity is a proven platform already used by some of the world’s largest automotive dealerships. This product directly targets your existing and potential customers saving you thousands of wasted ad dollars. Proximity will effectively maintain your existing customer base while helping you grow your business by essentially putting a billboard in your competitor’s showroom.
“We are very excited about our new relationship with HBS Systems. Pearl Proximity will help farm equipment dealers focus their advertising dollars more effectively and drive more traffic into their locations,” said Randy Barone, president of Pearl Technology Holdings. “Times are changing and so are the methods of advertising, with over 80% of the people going to the web via a smartphone it only makes sense to keep your message in front of where the customers are.”
Proximity is a hyper-targeted digital marketing platform that gives dealerships immediate feedback through a state-of-the-art web interface letting them track the up-to-the-minute success of digital marketing campaigns. Dealers have the ability to easily visualize, track, and quantify their ROI.
“Pearl has established themselves as the leader in digital marketing for automotive dealerships and our customers will now be able to take advantage of these powerful and proven technologies,” said Chad Stone, CEO of HBS Systems. “HBS Systems is here to help dealers manage their business and provide the tools to sell more equipment. We truly believe Proximity will create an unparalleled advantage for dealers that want to aggressively grow their business.”