Trelleborg Wheel Systems has hired Michel Coombs as its Canadian Sales Manager for agricultural and forestry tires. He has over 20 years of experience in the tire industry and has held various previous positions from sales representative to tire dealer. His experience allows him to understand all facets of the tire business and to connect effectively with Trelleborg dealers and end users.

Andrea Masella, Country Manager for North and Central America for Trelleborg’s agricultural and forestry tires, says, “Michel is a passionate, driven sales manager and has already proven to be a great asset to the Trelleborg team. His experience and extensive tire knowledge will benefit our Canadian customers and support the development and continued growth of the Trelleborg distribution network for tires in Canada.”

Coombs currently resides in Quebec and is fluent in both English and French languages, allowing him to represent Trelleborg in all regions of Canada.