In Feb., the Assn. of Equipment Manufacturers (AEM) and the Kentucky State Fair Board (KSFB) signed a letter of intent and announced a verbal agreement under which AEM would assist with the management and co-production of the National Farm Machinery Show with the intent to elevate the experience for both exhibitors and attendees.
This letter of intent was based on collaborative discussions between KSFB (as well as Kentucky Exposition Center staff) and AEM around show management based on exhibitor input. Although these were positive discussions, the two parties were not able to reach a final agreement on how to proceed forward and as a result, AEM’s Ag Sector Board has decided to withdraw from the proposed venture with the KSFB for the National Farm Machinery Show.
“In today’s competitive marketplace, it is important for companies to leverage their presence at trade shows into sound investments,” said John Lagemann, chair of AEM’s Ag Sector Board. “With that in mind, we remain hopeful that we can continue to find ways AEM and the KSFB can collaborate going forward for the benefit of the industry.”
AEM reaffirms its commitment to provide ways for its members to have meaningful engagement with farmers, including its existing relationship with Commodity Classic and additional educational events.