CHAMPAIGN, Ill. — Birkey's Farm Store Inc. has been recognized by Case IH for achieving Pinnacle Excellence recognition in all areas of business (Sales, Marketing, Operations, Parts, Service, AFS). Only seven dealerships out of 548 across North America completed the assessments and earned Pinnacle Excellence status.

Birkey’s accounted for six of the seven dealerships recognized by the Pinnacle Excellence Program for 2015. Birkey's locations earning Pinnacle Excellence status were Gibson City, Henry, Hoopeston, Oakland, Prophetstown, and Urbana, Ill.

The Pinnacle Excellence Program is a company-wide program developed cooperatively by Case IH and the Case IH Dealer Advisory Board to help dealers deliver a best-in-class experience in today’s constantly changing agriculture landscape. Pinnacle recognizes dealerships for achievement in the key areas identified as important to success by both dealers and Case IH.

  • Identify best-in-class dealership business practices and benchmarks.
  • Measure dealerships’ ability to meet or exceed benchmarks.
  • Drive highly competitive, customer-centric, dealer-level improvements.

For example, to be recognized in the Operations component of Pinnacle, forward-looking dealers focus on leadership and team development, process improvement and optimum financial performance. A Pinnacle dealership demonstrates strong business planning and financial performance; a commitment to a well-organized work environment; a focus on professional development; a commitment to innovative technology; and an ability to offer rewarding customer experiences.