MEMPHIS, Tenn. — Krone announces a new strategic business partnership with Clutch+ Business Advisors, a consulting and training firm focused on the agribusiness and food industries. Clutch+ Business Advisors brings extensive experience in developing go-to-market business strategies and creating integrated marketing communications within the agricultural industry. Clutch+ will provide strategic marketing planning, marketing communications and media-buying efforts for Krone North America.
"Clutch+ Business Advisors really understands our overall business and the dynamics and challenges of growing in the equipment space," says Laura Lines, vice president, marketing and sales support, Krone. "Clutch+ provides a valuable third-party viewpoint and practical experience, which helps us to see our business from a different perspective. In addition to the consulting services Clutch+ will provide, its b+co sister companies — broadhead and Rabbit — will also be helping us with creative strategy and execution, media planning, brand planning and research. We have big growth goals in North America and look forward to working with Clutch+ to help us achieve them."
"We are excited to work with a company like Krone," says Troy Schroeder, managing partner, Clutch+. "We admire its overall focus to deliver the best-quality hay and forage products to its customers. The 'Focus. Be Best.' approach is one we can relate to, as that aligns with our business strategy as well. Krone is truly a company on the rise, and we are excited for the opportunity to work with them."
The new partnership kicks off this fall, with the development of a go-to-market strategy and annual planning efforts.