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Predictive Analytics — Applicable to Farm Equipment Dealerships?

A large industry is evolving that is attempting to collect and analyze data to predict and expand future sales. It’s not just in the car business, but in almost every major industry. That’s because technology now exists to anonymously track the Internet habits of millions of customers. By combining this with what is already known about the average buying habits of consumers and utilizing CRM tools, targeted marketing programs can be sent to likely customers early in the purchasing process.

Mike Wiles

Mike Wiles is a contributing writer for Farm Equipment and Rural Lifestyle Dealer magazines. He has been in the retail and wholesale equipment business for over 20 years. He co-owns, which develops websites for dealers and hosts to educate new tractor customers.

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