Greeneye dealer says it’s important to secure buy-in from staff, pick products that fit the dealership’s business model & identify the farmers most likely to invest

“It’s a way to bring customers onto our service team and teach them what we know. They won’t grasp everything, but they’ll take some knowledge back to their own operation and it will give them confidence in what they’re doing.” 

While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.   

The tale of the Pitcher Whisperer immediately reminded me of a recent interview I did with Vanderloop Equipment's Mark Vanderloop, who I’ll call the “Tech Whisperer” of the 3-store AGCO dealership.