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Competing Against Larger Dealerships

As a single-store dealership, Godfrey Bros. feels the pressure to compete with the larger, multi-store dealerships, but, says owner Kevin Godfrey, just because a dealership is small doesn't mean that they are any less efficient than a large dealership. Godfrey says that the two sizes of dealerships may have to work a little differently to achieve that efficiency, but at the end of the day, they are still performing at the same level of efficiency.
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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