2014 Dealership of the Year: Godfrey Bros.
As a single-store dealership, Godfrey Bros. feels the pressure to compete with the larger, multi-store dealerships, but, says owner Kevin Godfrey, just because a dealership is small doesn't mean that they are any less efficient than a large dealership. Godfrey says that the two sizes of dealerships may have to work a little differently to achieve that efficiency, but at the end of the day, they are still performing at the same level of efficiency.
This video is sponsored by CDK Global Heavy Equipment.
To read more about how Godfrey Bros. earned the top honor in the 2014 Farm Equipment Dealership of the Year in the Small Store Operation category, click here.
The 24-part 2014 Farm Equipment Dealership of the Year video series is sponsored by CDK Global Heavy Equipment, a leading provider of management software for equipment dealerships throughout North America.
For more information about CDK Global Heavy Equipment, visit their website.
2014 Dealership of the Year