Items Tagged with 'incentive'


2015 Dealership of the Year Video Series: Salem Farm Supply

Motivating Parts & Sales Through an Incentive Program

Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, share ideas they've used as incentive programs for both the sales and parts departments. The incentive programs they've put in place have a variety of structures and timeframes.
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Special Report: Transitioning to the Next Generation of Dealers

Bringing Service & Parts Together

If I had to pick a key defining moment, I think it would be bringing our parts and service departments together. There used to be a wall between the two. It was like two separate unions and they were fighting separate battles. I brought them together to and now everybody is fighting for the same thing the extra sale and customer satisfaction compared to when it was the shop guys vs. the parts guys.
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Dealership Minds

How Incentives Should Work

Birkey’s Farm Stores believes that rewarding performance should go beyond the sales department and should also go beyond being just another way to get paid. At least that’s the way Mark Foster, Ag Division manager sees it.
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