What I’ve got is a kitchen table education. I come from a long line of wholegoods managers. A lot of you know my dad, Roy. I presented the following ideas to him in 2005 when things were a mess.
Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, share ideas they've used as incentive programs for both the sales and parts departments. The incentive programs they've put in place have a variety of structures and timeframes.
If I had to pick a key defining moment, I think it would be bringing our parts and service departments together. There used to be a wall between the two. It was like two separate unions and they were fighting separate battles. I brought them together to and now everybody is fighting for the same thing the extra sale and customer satisfaction compared to when it was the shop guys vs. the parts guys.
Farmers who purchase cost-saving propane-fueled farm equipment in 2014 will again be eligible for up to $5,000 in purchase incentives through the 2014 Propane Farm Incentive Program. The Propane Education & Research Council (PERC) renewed funding for the program at its December Council meeting.
Farm equipment dealers say that end-of-the year selling has kicked in and manufacturers have gotten more assertive in offering incentives in an effort to boost sales.
As North American sales of ag equipment continued their strong push in March, it's little wonder that manufacturers have become far less aggressive in offering incentives, according to the results of the Ag Equipment Intelligence's March 2013 Dealers Sentiments & Business Conditions Update survey.
Four of the last six months (through September), dealers are reporting that their equipment suppliers are offering more incentives to move wholegoods and parts than they did during the previous year.
Birkey’s Farm Stores believes that rewarding performance should go beyond the sales department and should also go beyond being just another way to get paid. At least that’s the way Mark Foster, Ag Division manager sees it.
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