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My Greatest Mistake: Keith Kreps

Executive Vice President, RDO Equipment, Fargo, N.D. (2010 Dealership of the Year)
“My biggest failure occurred in the lead-up to the used equipment market crash in November 2013. Our used inventory turns slowed going into the fall of 2012, which raised questions as we forecasted for 2013. Despite what the data showed, I dismissed it as a timing issue; not a big problem.
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