Items Tagged with 'Selling autonomous equipment'

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Mike Houghtaling P&C Ag Solutions

P&C Ag’s 6 Stages of Adoption for Autonomous Farming Vehicles

Independent dealer shares steps in go-to-market strategy for autonomous farm equipment.

Mike Houghtaling, president and founder of P&C Ag Solutions in Reese, Mich., views adoption of autonomy in six stages. Each stage represents an opportunity for the independent retailer to demonstrate the reliability and necessity for new precision agriculture equipment.


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