Items Tagged with 'customer satisfaction'

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Executive Q&A

Koenig Equipment Reevaluates Metrics

Aaron Koenig, president and CEO of the 15-store John Deere dealership group, discusses how the organization has stayed focused on strategy.

Koenig Equipment is no stranger to change. In its 117 years in business, it has seen changes that range from trading horses for implements to a shift in its major line (including several years of operating both John Deere and Case IH stores). 


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