David Webster comes to Salford from AGCO, where he excelled in several positions including the role of director of application equipment marketing. Through the various roles he held there, Webster developed a keen interest in application equipment and the customers that work with applicators. 

In 1978, farm equipment dealer Jake Rozendaal saw the need for much heavier-duty tillage equipment to work the heavy clay soils in his local area near Salford, Ont.