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Women Add a Different Perspective to the Sales Process

Anne Salemo and Kathryn Hesebeck have more in common than they first thought sitting down together in Johnson Tractor’s Janesville, Wis., store. Both women came into the farm equipment industry under the wings of their fathers into the family business and both are mothers in a male dominated business. Salemo, CEO of Charter Software, and Hesebeck, a third generation salesperson for Johnson Tractor, a 4-store Case IH dealership, discuss the advantages of being a woman in the dealership business and transitioning a business from one generation to the next.
Anne Salemo, CEO of Charter Software, and Kathryn Hesebeck, a third generation salesperson for Johnson Tractor, discuss the advantages of being a woman in the dealership business and transitioning a business from one generation to the next.
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