2018 Dealer Business Outlook & Trends
If rising levels of optimism can be turned into equipment sales, dealers could have a good year ahead of them.
It has been nearly 6 years since North American farm equipment dealers expressed the level optimism about their revenue prospects as they have for 2018. In 2012, more than 55% of dealers expected revenues from the sales of new farm machinery to increase in the year ahead. By 2015, less than 20% of dealers held out hope for improved business levels for the coming year. This improved very little (22.4%) by 2017.Read More