Items Tagged with 'focus groups'

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Special Report: After the Ink Dries

Every Acquisition is a ‘Big’ Deal

Dealers may want to downplay the significance of buying another dealership, but each acquisition is meaningful for the customers and employees who are involved.
As a farm equipment dealer, Zach Hetterick has had no direct involvement with acquiring another dealer. But from his unique perspective while he was a service manager, product manager and territory sales manager for Case IH, he has plenty of experience observing how acquisitions were handled.
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