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Ritchie: Create a Team of Solution Sellers

Ron Ritchie shares his approach to building a specialized sales team.

By Ron Ritchie posted on October 11, 2019 | Posted in Operations & Finance, Department Management, Precision Ag Sales & Service

Ron Ritchie shares his approach to building a specialized sales team.

My Greatest Mistake: Ron Ritchie

CEO, Ritchie Implement Inc., Cobb, Wis. (2015 Dealership of the Year)

By Mike Lessiter posted on December 24, 2016 | Posted in Manufacturer & Dealer Issues, Operations & Finance

“Our team is always looking to the future. We use our mistakes as an opportunity to learn and move on. In hindsight, however, there are two areas that we could’ve chosen to handle differently.

My ‘Greatest’ Mistake

8 farm equipment executives share their greatest mistakes and the lessons ‘forged in the fire’ that they carry with them today.

By Mike Lessiter posted on December 24, 2016 | Posted in Best Practices

That was an email I received from Johnson Tractor’s Leo Johnson (see p. 30) as we were preparing for this SHOWCASE special report. Said another way (by 19th century philosopher Arthur Schopenhauer), “Mostly it is loss which teaches us about the worth of things.”

Ritchie Implement

Sponsored Content: Success in Shortline Machinery

Meeting Customer Demands with a Diverse Product Lineup

By Jaime Elftman posted on May 9, 2016 | Posted in Niche Equipment Markets

Diversity is key for Ritchie Implement. The dealership's commitment to a variety of product lines, a broad customer base and the addition of third generation management have made the dealer a success. “We don’t keep all our eggs in one basket,” says CEO and Co-owner Ron Ritchie.

Dealership of the Year 2015: Ritchie Implement Inc. Cobb, Wis.

Category: Over $75 Million in Revenues

By Jaime Elftman posted on July 16, 2015 | Posted in Best Practices, Operations & Finance

Diversity is key for Ritchie Implement, the 2015 recipient of the over $75 million in revenues category of the Dealership of the Year program. Ritchie Implement’s commitment to a variety of product lines, a broad customer base and the addition of third generation management have made the dealer a success. “We don’t keep all our eggs in one basket,” says CEO and Co-owner Ron Ritchie.

2015 Dealership of the Year Video Series: Ritchie Implement

Using Diverse Products to Bring in Customers

July 16, 2015 | Posted in Best Practices, Niche Equipment Markets

Ron Ritchie, CEO and co-owner of Ritchie Implement (3-store dealer in Wis.), talks about the progression the dealership has taken to grow the product lines they offer. Each additional product line has brought in new customers that otherwise wouldn't have visited their dealership.

2015 Dealership of the Year Video Series: Ritchie Implement

Rolling and Preselling Are Not the Same Thing

July 16, 2015 | Posted in Data & Forecasts, Department Management

Ron Ritchie, CEO and co-owner of Ritchie Implement (3-store dealer in Wis.), explains that rolling and preselling are not the same thing. There are important differences between these two processes.

2015 Dealership of the Year Video Series: Ritchie Implement

Managing Cashflow

July 16, 2015 | Posted in Data & Forecasts, Operations & Finance

Ron Ritchie, CEO and co-owner of Ritchie Implement (3-store dealer in Wis.), explains why managing cash flow is important in a modern-day farm equipment dealership.

2015 Dealership of the Year Video Series: Ritchie Implement

The Defining Moments of Building a Business: Ritchie Implement

July 16, 2015 | Posted in Best Practices

Ron Ritchie, CEO and co-owner of Ritchie Implement (3-store dealer in Wis.), walks through the dealership's history and identifies the most important important moments that have defined the business it has become.

2015 Dealership of the Year Video Series: Ritchie Implement

Dealership Metrics to Monitor: Ritchie Implement

July 16, 2015 | Posted in Data & Forecasts

Ron Ritchie, CEO and co-owner of Ritchie Implement (3-store dealer in Wis.), goes over some of the most important metrics that the dealership keeps in mind to stay on track.

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